This week, we have an in-depth case study of growing a thought leadership business with Pete Weissman. Pete identified his talent for speech-writing and speaking and wanted to amplify his impact by diversifying his offering, focusing his search to a very specific client base, and addressing a very specific need within their organization.
Pete shares his expertise on how to chart the path for this evolution in your own business and how to find your niche.
Leveraging Thought Leadership