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OpenAI says its nonprofit will remain in control of its business operations
May 6, 2025
OpenAI is keeping its nonprofit division in charge of its business, despite earlier ideas of going fully for-profit. Meanwhile, Google is venturing into the entertainment world with initiatives to promote technology in a positive light for younger audiences. YouTube is also introducing a unique couple's premium subscription tier, showcasing how tech giants are innovating to engage users and elevate their platforms.
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Quick takeaways
- OpenAI will retain its non-profit division's control while transitioning its business to a public benefit corporation for ethical governance.
- Google's new film and TV initiative aims to enhance brand perception by showcasing Android products in creative content targeted at young audiences.
Deep dives
Google's Creative Initiative for Positive Brand Perception
Google is launching a film and TV production initiative called 100 Zeros, aimed at enhancing young audiences' perceptions of its products and technology in general. Similar to Apple's strategy of prominently featuring its devices in TV shows, Google plans to showcase characters using Android products to naturally integrate its brand into creative content. This initiative not only seeks to improve brand familiarity but also aims to appeal to the creative community, encouraging them to utilize Google’s tools in their projects. The distribution of these productions will collaborate with existing studios, steering clear of YouTube or any other in-house platform for release.
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