Indie Bites
$20k MRR with Airtable app using YouTube and SEO for growth - Andy Cloke, Data Fetcher
Sep 28, 2023
Andy Cloke, founder of Data Fetcher, discusses how he grew his API plugin for Airtable to $20k MRR. Topics include investing in new marketing channels, YouTube strategy, launching another product, hiring and reinvesting, and the future of Data Fetcher.
15:30
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Quick takeaways
- DataFetcher has seen rapid growth from 3k MRR to 20k MRR by focusing on continuous product improvements, customer support, and leveraging marketing channels like YouTube.
- YouTube has become an effective and scalable marketing channel for DataFetcher, driving high-intent traffic through regular videos that address common use cases and benefit from YouTube's organic recommendations and increased brand awareness.
Deep dives
Growth strategies and overcoming churn
The guest, Andy Kloke, discusses how his API plugin for Airtable, DataFetcher, has grown rapidly from 3k MRR to 20k MRR. Despite struggling with churn rates of 5-10%, the overall growth is driven by the increasing number of customers, with some coming back after a hiatus or upgrading to higher plans. Andy attributes this growth to incremental product improvements, thorough customer support, and a mix of marketing efforts, including YouTube videos and leveraging the Airtable marketplace.
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