$20k MRR with Airtable app using YouTube and SEO for growth - Andy Cloke, Data Fetcher
Sep 28, 2023
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Andy Cloke, founder of Data Fetcher, discusses how he grew his API plugin for Airtable to $20k MRR. Topics include investing in new marketing channels, YouTube strategy, launching another product, hiring and reinvesting, and the future of Data Fetcher.
DataFetcher has seen rapid growth from 3k MRR to 20k MRR by focusing on continuous product improvements, customer support, and leveraging marketing channels like YouTube.
YouTube has become an effective and scalable marketing channel for DataFetcher, driving high-intent traffic through regular videos that address common use cases and benefit from YouTube's organic recommendations and increased brand awareness.
Deep dives
Growth strategies and overcoming churn
The guest, Andy Kloke, discusses how his API plugin for Airtable, DataFetcher, has grown rapidly from 3k MRR to 20k MRR. Despite struggling with churn rates of 5-10%, the overall growth is driven by the increasing number of customers, with some coming back after a hiatus or upgrading to higher plans. Andy attributes this growth to incremental product improvements, thorough customer support, and a mix of marketing efforts, including YouTube videos and leveraging the Airtable marketplace.
The power of YouTube as a scalable marketing channel
Andy shares how YouTube has become an effective and scalable marketing channel for DataFetcher. By creating regular YouTube videos that address common use cases, even with simple screen recordings and minimal editing, he has been able to drive high-intent traffic to his product. YouTube's lower competition compared to SEO and its ability to show videos in search results and user discover pages have helped in generating organic recommendations and increasing brand awareness.
Balancing motivation, launching new products, and future considerations
Andy discusses his experience of launching new products while working on DataFetcher. These side projects provided temporary excitement but ultimately brought him back to the realization that building and growing a business like DataFetcher requires significant dedication and effort. He also contemplates future possibilities, such as raising funds from investors or selling the business, weighing the benefits against the risks and challenges of starting something new or working for someone else.
Today I’m joined by a returning guest, Andy Cloke, who runs Data Fetcher. Data Fetcher is an API plugin for Airtable that he’s grown to 20k MRR. In our previous episode Andy was only at around £3k MRR, so in this conversation we talk about what he’s done to grow so rapidly, including investing in new marketing channels such as YouTube.
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