Indie Bites

$20k MRR with Airtable app using YouTube and SEO for growth - Andy Cloke, Data Fetcher

5 snips
Sep 28, 2023
Andy Cloke, founder of Data Fetcher, discusses how he grew his API plugin for Airtable to $20k MRR. Topics include investing in new marketing channels, YouTube strategy, launching another product, hiring and reinvesting, and the future of Data Fetcher.
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INSIGHT

Small Improvements Compound

  • Consistent incremental product improvements compound into big growth over time.
  • Thorough support plus steady marketing offset persistent churn and raise net MRR.
ADVICE

Publish Niche How-To Videos

  • Publish helpful YouTube tutorials regularly to attract high-intent users.
  • Build a library of niche how-to videos so searchers convert into app signups.
INSIGHT

Free Plan Feeds Long-Term Growth

  • A free tier fuels long-term discovery and periodic returning users.
  • Free accounts create a reservoir of trial users who upgrade when new projects arise.
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