Creating Sustainable and Eco-Friendly Fabrics for the World to Sleep On - Phoebe Yu and Kat Dey // Cofounders of ettitude

----------------------------------------

Spotlighting impact startups, brands, and founders.

We feature social impact startups, conscious brands, and visionary founders shaping the future of business. Join thousands—subscribe to our weekly newsletter for exclusive interviews, the latest funding rounds, digital tool reviews, and curated products fueling the impact economy.

To learn more, please visit causeartist.com

In episode 174 of the Disruptors for GOOD podcast, I speak with Phoebe Yu and Kat Dey, Co-founders of ettitude, on leading the way in creating sustainable and eco-friendly fabrics for the world to sleep on.

Ettitude is a sustainable brand that has made a name for itself in the bedding industry by offering high-quality, eco-friendly bedding products that are as comfortable as they are sustainable. Ettitude offers a wide range of bedding products that are made from 100% organic bamboo lyocell, a material that is known for its softness, breathability, and durability.

Unlike traditional cotton bedding, which requires a significant amount of water and pesticides to grow, bamboo is a highly sustainable and renewable resource that requires little water and no pesticides. But Ettitude's commitment to sustainability goes beyond just using eco-friendly materials. The company also takes great care in its production processes to minimize waste and reduce its carbon footprint.

One of the standout products from Ettitude is their signature Bamboo Lyocell Sheet Set, made from their exclusive, sustainable CleanBamboo™ fabric. These sheets are incredibly soft and silky to the touch, making them the perfect addition to any bedroom. They're also highly breathable and moisture-wicking, which means you'll stay cool and comfortable throughout the night.

Ettitude also offers a range of other bedding products, including duvet covers, pillowcases, and blankets, all made from the same high-quality CleanBamboo™ material.

----------------------------------------

 Disruptors for GOOD is powered by PIF Advisory — a global services firm empowering startups and enterprises with expert guidance, tailored solutions, and measurable results. Whether you’re launching your first venture or scaling globally, PIF Advisory delivers full-cycle support across every core function of your business:

• Bookkeeping, Accounting & Tax Management – Organized, compliant, and transparent financials managed by licensed professionals (CPAs, CFAs, CMAs, and lawyers) to drive smarter decision-making.
• Growth & Marketing – Data-driven strategies across branding, web, advertising, CRM, and sales enablement—all optimized for measurable ROI.
• Outsourced CFO – Flexible financial leadership covering cash flow, forecasting, and strategic planning.
• Entity Management – Stay compliant and ready for scale with expert corporate governance and compliance support.
• Operations, HR & Admin – Streamlined infrastructure to boost team efficiency and keep your business running smoothly.
• IT & Security – Safeguard your data and operations with best-in-class infrastructure, compliance, and protection.
• Technology Consulting – Build the right tech stack with expert support across NetSuite, QuickBooks, Avalara, and more.
• Management Consulting – Unlock growth with industry-specific advisory services focused on metrics, operations, and scalability.

As a sister company to PIF Capital Management, they also offer clients direct insights into venture capital and access to a global investor network—ranging from individuals to sovereign wealth funds.

👉 Learn more or schedule a discovery call at pifadvisory.com