The Freelance Friday Podcast How to Build a Social Media Marketing Agency in 2025
Sep 19, 2025
Diego, co-owner of Argo Media, started in social media management in 2017 and has built a team of seven focused on real estate. He shares his journey from corporate to entrepreneurship and details their video-first service packages. Diego discusses how storytelling enhances real estate content, the importance of word-of-mouth, and strategic client acquisition practices. He emphasizes measuring client ROI with detailed reports and highlights operational tools like monday.com and AI for efficiency. His advice for budding social media managers? Treat client acquisition like a numbers game!
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Path From Freelancer To Agency Founder
- Diego started social media management in 2017 and ran a restaurant client while in college before moving into corporate roles.
- He finally launched his agency in 2023 after gaining team experience as a marketing director and partnering with his assistant.
Built Agency From In-House Success
- Diego and his business partner left their corporate roles after in-house success attracted external interest and inquiries.
- They launched the agency together in the summer after both giving notice and riding momentum from internal wins.
Sell Tiered Video Packages
- Offer tiered video packages (e.g., 4, 8, 12, 15 videos) with captions and thumbnails to match client needs.
- Price according to demand and input cost; Diego's starter is $1,600 for four reels at about $400 each.