As lenders become increasingly digital, they need to continuously manage the tradeoff between making really smooth experiences for their customers with becoming targets for fraud.  Plus, marketing funnels aren’t monolithic – helping prospects move from kicking the tires to applying for a loan needs to be balanced with making sure lenders are attracting the right, profitable people. It doesn’t help anyone if a marketing funnel becomes overly optimized for an unprofitable customer.  There’s a new class of technologies  lenders use to more efficiently onboard new, profitable customers and make sure they are who they say they are. That’s helping lenders like Regional Finance, a $1.5 billion consumer lender, stay focused on its business. On this episode of the Tearsheet podcast, I’m joined by Chris Martin, Vice President, Head of Product Management, at Regional Finance.  Also joining us is Matt Gomes, GM of consumer lending and banking at Argyle, a leading provider of income and employment data that does deep work in financial services. I’m Zack Miller, Tearsheet’s editor in chief. Tearsheet has partnered with Argyle to create a four part podcast series that explores how different parts of the financial industry are using modern technology and access to new forms of data to power their businesses today and into the future.