Making A Taboo Product a Mainstream Success, with the Co-founders of P.S. Condoms

When you’re building a business, the stakes are always high. Now think about building a company based on a product that absolutely has to work 100% of the time and the other competitors in your category have been around for a century and own about 70% of the market. That might seem like a lot of pressure, and you maybe would assume that having to succeed under those circumstances would mean working in a pretty intense environment. But that’s not necessarily the case for P.S. Condoms. The young DTC brand launched its first product in early 2020 and has been steadily building a base of loyal customers ever since. And the co-founders. Rob Seo and Raja Agnani, have made sure to bring some fun and humor to the company along the way.

On this episode of Up Next in Commerce, I talked to Rob and Raja about what it’s been like to build P.S. Condoms and why creating a welcoming, open, and fun brand has been critical to the company’s success. Enjoy this episode!

Main Takeaways:

• Bringing Sexy Back: For too long, the idea of what is “sexy” has been co-opted by a few major brands. By creating a company that messages to everyone and encourages them to embrace their individuality, P.S. Condoms has opened up the opportunity to reach more potential customers.
• Let’s Meet IRL: Most things are better in person or when tried first-hand. When bringing customers into the funnel — especially as a new brand — online channels will only get you so far. Meeting with potential customers at in-person events and giving them samples to use in their everyday lives is the most effective way to get people further into the sales funnel.
• Keep It Clean But Still Creative: To advertise on the traditional channels, you have to follow certain rules. But those restrictions shouldn’t limit your creativity, they should enhance it. Use the rules placed on you as a creative challenge to find new and more interesting ways to connect with people.

For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.

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For a full transcript of this interview, click here.