
Nonprofit CourageLab How I Leveled Up to Get a $6 Million Dollar Gift
Oct 8, 2024
Dive into the art of securing major donations with real-life strategies! Discover how a New York animal welfare organization landed a staggering $6 million gift. Learn the secrets to building trust with donors and the importance of crafting simple, effective proposals. Explore the mindset shifts that empower fundraisers to ask boldly without fear. Plus, find out how to ask the right questions and listen more thoughtfully to uncover donor motivations. This session is packed with actionable insights for elevating fundraising efforts!
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Client Case: $6M Unrestricted Gift
- Julie describes a NYC animal welfare client who received an unrestricted $6M gift after a year of relationship-building.
- The donor had high trust, gave prior six-figure gifts, and called the org their favorite, which made the big ask possible.
Big Vision Attracts Big Gifts
- A bold strategic plan with a clear multi-year impact target invites large gifts aligned to that plan.
- Julie framed $6M as a meaningful portion of an $18–$20M three‑year plan to make the ask sensible.
Use A Simple Two‑Page Proposal
- Do keep your major gift proposal short and focused; Julie used a two‑page proposal for $6M.
- Avoid overstuffed slide decks that signal insecurity and desperation to wealthy donors.
