

9 Lessons From Failing To Hit $1m Per Month
23 snips Feb 21, 2025
Scaling a business to $1M per month is a tricky challenge filled with insights. The speaker dives into pivotal lessons from hiring errors to the differences between cold and warm traffic funnels. They explore the significance of three key pillars: marketing, sales, and fulfillment. Through personal anecdotes, they emphasize why failure is a crucial part of the entrepreneurial journey. Mistakes made along the way reveal valuable strategies for overcoming operational complexities and achieving long-term growth.
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Scaling Order
- Scaling a business requires a delicate balance between marketing, sales, and fulfillment.
- Start by building excess capacity in fulfillment (success team), then sales, and finally marketing.
Unexpected Churn
- Dickie hired a sales rep who left after three weeks for a different career path.
- This unexpected churn set back the scaling efforts and highlighted the value of organically hired team members.
Granular Analysis
- Don't make scaling decisions based on macro-level business metrics alone.
- Analyze individual funnels separately to identify specific bottlenecks and inefficiencies.