In this episode, we’re joined by Apostolos Apostolakis, the founder-turned-VC behind VentureFriends, a pan-European pre-seed and seed fund known for backing consumer and fintech breakouts like Plum, Blueground, Huspy, Carmoola and Instashop.
Apostolos shares a remarkable story of resilience — from scaling a startup to €100M+ in revenue and 500 employees, to facing bankruptcy and rebuilding his career with a major exit, prolific angel track record, and eventually launching one of Greece’s most successful VC funds.
We dive into:
💥 Lessons from scaling fast… and failing hard
🏗️ Rebuilding after burnout and public failure
💡 Founding VentureFriends and filling Europe’s early-stage funding gaps
🌍 What it’s like running a distributed VC firm from Athens
🤝 How to support founders without overreaching
🎯 The evolution of his founder selection playbook
🔎 Why grit, clarity of thinking, and mission-driven ambition now matter most
🦄 His unicorn pick? Carmoola — and the story behind QED’s entry
This is a raw, thoughtful, and inspiring episode for anyone navigating the highs and lows of the startup world — whether you’re a founder, investor, or just deeply curious about the human side of VC.
Riding Unicorns: Venture Capital | Entrepreneurship | Technology