Episode 7: Importance of Adult Learning in B2B Innovation with Dan Adams

Dan Adams is the founder and president of The AIM Institute and is author of New Product Blueprinting: The Handbook for B2B Organic Growth.  He’s a chemical engineer by training and the holder of many patents, including a listing in the National Inventor’s Hall of Fame. 

Dan is a teacher to thousands of innovation practitioners, has coached hundreds (if not thousands) of innovation projects, and is the chief architect of Blueprinter® software – the tool that helps novice Voice of Customer practitioners to be as effective as experts, and helps experts to be as effective as masters. 

Referenced on the show:

New Product Blueprinting, Dan Adams

The Child Influencers, Dan Adams

The Discipline of Market Leaders, Michael Treacy

The Spin Selling Handbook, Neil Rackham