

A Funny Thing Happened while Promoting our Movie...
Mar 20, 2013
Join in on hilarious tales of awkward promotional stunts, including the duo's unforgettable experience in gorilla costumes at a serious documentary screening. They navigate chaotic events in ridiculous uniforms and share wild first-class adventures filled with playful antics and mishaps, like a steak theft gone wrong. From messy food challenges to outrageous drinking games in Australia, the camaraderie and absurdity of film promotion are on full display, making for a thoroughly entertaining listen.
AI Snips
Chapters
Books
Transcript
Episode notes
Promotion Yields Strange Creative Fuel
- Steve says promotion is often the most ridiculous part of making a film but yields memorable stories.
- Their promotional mishaps directly fueled creative ideas like Beer Fest.
Gorilla Suit Promotion Backfires
- Kevin and the team dressed him in a hot gorilla suit wrapped in tinfoil to promote their short film at a NYC market screening.
- He sat through a Holocaust documentary in costume, got stared at, and eventually walked out embarrassed.
Drive Audience Cross-Attendance
- Make deals with fellow filmmakers to trade audience attendance to ensure good-looking screenings.
- Prioritize 'butts in seats' to demonstrate audience interest to potential buyers.