Chewin' It with Kevin ad Steve

A Funny Thing Happened while Promoting our Movie...

Mar 20, 2013
Join in on hilarious tales of awkward promotional stunts, including the duo's unforgettable experience in gorilla costumes at a serious documentary screening. They navigate chaotic events in ridiculous uniforms and share wild first-class adventures filled with playful antics and mishaps, like a steak theft gone wrong. From messy food challenges to outrageous drinking games in Australia, the camaraderie and absurdity of film promotion are on full display, making for a thoroughly entertaining listen.
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INSIGHT

Promotion Yields Strange Creative Fuel

  • Steve says promotion is often the most ridiculous part of making a film but yields memorable stories.
  • Their promotional mishaps directly fueled creative ideas like Beer Fest.
ANECDOTE

Gorilla Suit Promotion Backfires

  • Kevin and the team dressed him in a hot gorilla suit wrapped in tinfoil to promote their short film at a NYC market screening.
  • He sat through a Holocaust documentary in costume, got stared at, and eventually walked out embarrassed.
ADVICE

Drive Audience Cross-Attendance

  • Make deals with fellow filmmakers to trade audience attendance to ensure good-looking screenings.
  • Prioritize 'butts in seats' to demonstrate audience interest to potential buyers.
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