How to create Sustainable Marketing for the Betterment of Business and the Planet with Michelle Carvill

In today's podcast we were able to bring together two very topical areas that are on the top of all business owners minds (hopefully). Michelle Carvill came on to discuss the merits and ways to create a strategy that can improve not only your marketing but your carbon footprint too. Listen in for further details and insights as Melanie Boylan talk to Michelle Carvill.

‘Sustainable Marketing - How to drive profits with purpose’ - is her fifth book which she co authored along side Gemma Butler and Geraint Evans, published by Bloomsbury, 21st January 2021. And aligned with this, Michelle has developed a Sustainable Marketing course for CIM (The Chartered Institute of Marketing) - to ensure that sustainability is firmly on the marketing education agenda. And qualified with Nottingham Business School on their Sustainability Leadership course.

Michelle, Gemma and Geraint have a podcast where they talk about sustainable marketing here: https://www.canmarketingsavetheplanet.com/

Can Marketing Save the Planet?

It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to start asking questions and importantly… to start taking action.

Sitting at the heart of brand, communications, stakeholders and product development - marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we also need to recognise that we’re part of the problem.

In an age of the rising conscious consumer and increasing demands on businesses towards more transparency, it is now more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, to follow through on the promises they make.

In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an ‘educated and aware’ responsible marketer.

Michelle Carvill: michelle@carvillcreative.co.uk

Gemma Butler: gemma.butler@cim.co.uk

Geraint Evans: geraint@drgeraintevans.com