Welcome back to another episode of the EUVC podcast. Today, we are discussing all things marketing in venture capital, such as:

narrative development
thesis development
measuring marketing activities
content creation for a VC firm
positioning and its role in fund strategy
AI impact on marketing & future trends in 2024

Our guests for this talk are Natasha Lytton, Director at Seedcamp, Vincent Touati-Tomas, Head of Marketing at Northzone, and Jeroen van Doornik, aka JD, among friends, co-founder & General Partner of Pacenotes.Before diving into the podcast itself, we also want to mention that we have already published two episodes on a similar topic with Natasha and Vincent that you can check out on EUVC.

Go to eu.vc for our core learnings and the full video interview 👀

Chapters:

00:02 Marketing in Venture Capital
04:39 Crafting a Unique Identity for VC Firms
06:20 Balancing Differentiation and Credibility
15:12 Marketing Strategies for Emerging Managers
17:37 Thought Leadership and Thesis Development
34:06 The Role of AI in Venture Capital
36:35 Privacy and Confidentiality in AI Usage
37:29 The Role of AI in Content Creation
38:36 Using Templates and AI for Productivity
40:10 Data Ownership and Privacy Concerns
43:12 GDPR and Its Impact on Marketing
45:05 Challenges in Marketing Strategies
48:53 Brand and Strategy for VCs
53:14 Measuring Marketing Effectiveness
58:44 Reputation Management in VC Firms

01:07:08 Transparency and Performance in Venture Capital

E316 | EUVC | Natasha Lytton, Vincent Touati-Tomas and Jeroen van Dornik on marketing in venture capital