Sky News Daily ‘Bigger than Taylor Swift’: How Bad Bunny conquered the world
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Dec 12, 2025 Anamaria Sayre, co-host of NPR's Alt.Latino and a curator for Tiny Desk Concerts, dives into the extraordinary journey of Bad Bunny, the 'King of Latin Trap.' She explores his unique blend of genres and how his Puerto Rican roots shape his music. Discussing his monumental influence, Anamaria explains his choice to sing in Spanish, sidestepping the English-only mold for global success. She also highlights the cultural significance of his concert residency and the political undertones in his art, confirming Bad Bunny's status as a revolutionary artist.
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Language And Identity Fuel Global Reach
- Bad Bunny's success stems from singing in Spanish and embracing Puerto Rican identity rather than switching to English.
- His language and rootedness challenged the idea that global fame required singing in English.
Genre-Blending Is A Signature Move
- Bad Bunny mixes many Puerto Rican genres like reggaeton, salsa, plena and bomba within single records and songs.
- This genre-blending has positioned him as a pioneer in modern Latin music.
Puerto Rico Shapes Artistic Force
- Puerto Rico's contested political and cultural status sharpens artists' insistence on identity and fuels powerful, specific art.
- That distilled Puerto Rican-ness helps explain why Bad Bunny's work resonates so strongly.