In episode #651, Eric and Neil discuss how you can fix your declining traffic. Tune in to hear how you can fix problems with your SEO.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When SEO Goes Wrong How to Fix Your Declining Search Traffic
[00:54] When you haven’t changed anything and traffic declines, it could be the link algorithm, your content is outdated, or user experience isn’t that good.
[01:22] Read Search Engine Journal, Search Engine Land, Search Engine Roundtable to see if you’re up to date on algorithms and changes to sites.
[01:50] Use SEMRush and Moz to see indicators of change.
[02:25] Look for correlation across the board.
[02:38] Rusty Bricks looks for chatter on forums to see what problems arise for traffic.
[02:55] It’s important to have quantitative and qualitative data.
[03:00] Wicked Fire and Blackhatworld are good resources.
[03:30] When traffic dropped for Neil, they ran experiments and tracked everything.
[04:10] Make sure you are diversifying.
[04:30] Don’t put all your eggs in one basket.
[04:47] Sometimes your rankings may drop due to a change you made on your own website.
[05:44] Always track your changes.
[05:55] Don’t panic and be willing to take risks.
[06;15] Look at it quarter over quarter.
[06:40] WP Engine is great because you can revert to previous versions of your site.
[07:04] That’s it for today!
[07:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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013: How do you measure PR? with Michelle Calcote King