309: How to become a small GIANT with Bo Burlingham

In this episode, we discuss how open book management works, how open book management leads to a better society, how open book management is about the game, creating a company of owners, giving your team equity in your business, what is meant to be great instead of big, and then we make an example of two small giants: Union Square Hospitality & Zingermans Community of business.

Bo Burlingham is an editor-at-large of Inc. magazine and the author of five books, the most recent beingFinish Big: How Great Entrepreneurs Exit Their Companies on Top. Today we'll be discussing two of his previous books: Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition which was one of five finalists for the 2006 Financial Times/Goldman Sachs Business Book of the Year award. and The Great Game of Business, Expanded and Updated: The Only Sensible Way to Run a Company introduced the concept of open-book management, has sold more than 300,000 copies and was named one of "the 100 best business books of all time.