An irresistible team culture engages and activates talented people. Whether they are employees or volunteers, people are drawn to environments where they feel connected and where they can contribute in meaningful ways. But environments like this don't develop by accident. In this episode, Jenni Catron teaches us what culture is, why it matters and how to create it.

In this episode, you'll learn...

what is team culture
what makes up the essence of culture
why your culture is either attracting or repelling people
how a strong culture affects
why culture matters
how to define your values
how to align values with behaviors

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