The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

907: The Hidden Price of Being a Woman in Business (And Why You’re Not Imagining It)

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Aug 25, 2025

In this episode, Anna Gifty, a Harvard-trained economist and author of The Double Tax, dives into the unique economic challenges faced by women, especially women of color, in business. She discusses the invisible 'double tax' impacting funding, pricing, and time management. Anna shares insights on how societal expectations, like beauty standards and motherhood, create barriers. She also emphasizes the importance of community support and solidarity among women to overcome these disparities and build wealth. A must-listen for aspiring female entrepreneurs!

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INSIGHT

Who Decides What Gets Funded

Venture capital decisions reflect the lived experiences of mostly white male investors and shape which products get funded.
That creates a market gap because products for women and women of color are less likely to be created or funded.

INSIGHT

Serve The Most Marginalized First

Designing solutions for the most marginalized often benefits everyone because those solutions address deeper barriers.
Accessibility examples like ramps show why focusing on underserved groups creates widespread gains.

ANECDOTE

Scholarship Opened Her View On Inequality

Anna grew up in low-income housing but won a full scholarship to a private school, which exposed her to stark wealth differences.
That early contrast sparked her interest in studying inequality and economic access.

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Have you ever wondered why it feels harder to build a business as a woman? It’s not just you, and Anna Gifty has the stats to prove it. This conversation will explain exactly why… and what we can do about it.

Anna is a Harvard-trained economist and the author of The Double Tax, a bold new book that breaks down the invisible costs women—especially women of color—pay just to participate in society. But what makes this conversation essential for entrepreneurs? Anna shows how these “taxes” sneak into your business, your brand, your pricing, your funding, your time, and what you can do to push back.

From the cost of motherhood to beauty standards in the workplace to why generational wealth-building still feels out of reach, this episode is a masterclass in economic empowerment. And it’s not just theory; Anna gives us the tools to change things.

If you’re building a business and wondering why it still feels this hard or you want to be part of rewriting the rules, this conversation is your permission slip and your playbook. And if you want to dive deeper into this topic, order your copy of The Double Tax here: https://annagifty.com/thedoubletax

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Goal Digger Show Notes: https://jennakutcherblog.com/hidden-cost-of-being-a-woman-in-business

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