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The 2 systems in our brain want very different things. One looks for variety, the other looks for familiarity. So how do you appease both parts of your prospects brain or anyone you're trying to engage with for that matter?
Tune in to here how to do this using the MAYA principle and the value of creating a "familiar surprise".
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode