Making Sense of Martech #040 | Amanda Natividad on the power of audience research, zero-click content, and finding yourself in content creation
In this episode I am joined by Amanda Natividad, VP of marketing for SparkToro, a SaaS marketing company that helps people do audience research, or find out what content their audience is consuming and where they spend time online.
Amanda has a long and storied career in marketing recently heading up B2B content marketing at Fitbit along with a number of senior tech marketing roles and recently launching a course - Content Marketing 201 (https://maven.com/amandanat/content-marketing), that helps marketers take their content to the next level. Amanda also used to work in tech journalism and was a test kitchen cook!
In this episode we talked about Amanda's journey into content marketing and becoming the VP of marketing at SparkToro, how SparkToro works like a team of 10 with just 3 employees, and as well as their approach to Big Tech. We also discuss building a Twitter audience, using zero-click content as a part of content strategy, and whether it is good or not that some tech companies punish the use of links.
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