Dispatches from Kolkata Gig Economy Blues
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Sep 3, 2025 Get ready for a deep dive into the gig economy intersecting with India's vibrant festival culture. Discover the double-edged sword of flexibility and long hours that gig workers face, often trapped in algorithm-driven systems. Hear inspiring stories of women finding empowerment through technology, while navigating safety concerns in their roles. Plus, explore how shopping habits are shifting amidst deep-rooted gender imbalances and sustainability issues in this fast-evolving landscape.
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On-Demand Culture Became The New Normal
- The post-COVID boom made on-demand delivery and services central to urban life in India.
- This shift reshapes expectations about instant convenience across goods and services.
Gigs Often Replace Full-Time Jobs
- In India the 'gig' is often a full-time livelihood of 10–16 hour days rather than a side job.
- That makes the term 'gig economy' misleading when applied to long-term, primary employment.
Algorithms Act As Invisible Bosses
- The promise of autonomy is hollow when algorithms act as invisible bosses controlling work.
- Workers face algorithmic management despite claims they are their own bosses.
