Media Confidential

How CBS lost its way

Jan 11, 2026
Sir Howard Stringer, a Welsh-born media executive and former CBS News president, shares gripping insights into the tumultuous state of CBS News. He reflects on the network's rich history during the Reagan era and discusses how ownership changes have led to a decline in standards. Stringer critically examines the implications of recent management decisions, the challenges posed by technological advancements, and Donald Trump's impacts on journalistic integrity. He also highlights the vital need for a trusted news director to restore faith in media.
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INSIGHT

Broadcasts Built On Truth And Fairness

  • In the 1980s three US networks dominated evening news with shared principles of truth and fairness.
  • Sir Howard Stringer says that shared commitment produced high audience trust and market share.
INSIGHT

Ownership Drift Hurt CBS Reputation

  • Stringer argues CBS's decline tracks owners who treated the network as a mere financial asset.
  • He links weakened reputation and ratings to lack of long-term custodial ownership after Larry Tisch sold CBS.
ANECDOTE

A Single Favor From Donald Trump

  • Sir Howard Stringer recounts meeting Donald Trump at Madison Square Garden and being moved to sit beside him.
  • That brief personal interaction is the only time Stringer says he spent with Trump.
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