Promotional Marketing Strategies for Construction! Construction Champions Podcast 2-73 Dan Mcllroy

In this episode, host Ron Nussbaum interviews Dan Mcllroy, the founder and president of ProAdSpec, a promotional marketing company based in Madison, Wisconsin. Dan shares his 34 years of experience helping contractors and construction companies leverage promotional products to improve their marketing and get better results.

About Dan

Dan continues to be involved in different community projects and generally helping others where he can. In 2022, after 10 years of service, he retired as head umpire and trainer for the City of Sun Prairie Adult Softball program. We enjoy the challenge of helping clients meet their marketing goals through the use of promotional marketing. Each day brings something different and new ways to use the thousands of products we have at our disposal. Thank you to all of our current clients for their support and trust since 1990. We could not have done this without you!

Dan's links

https://www.proadspec.com/

https://www.linkedin.com/in/danieltmcilroy/

Website https://www.buildercoms.com/constructionchampionspodcast For CRM Solutions: BUILD12 https://www.build12.com/constructionchampions?am_id=ron625 For Picture, Video, Document, and Communication Management: BuilderComs https://go.buildercoms.com/payment-7269?am_id=podcast Association of Professional Builders Annual Report https://hubs.ly/Q02rT-1n0 Join our community: Facebook Group https://www.facebook.com/groups/957628795429538

What makes a "construction champion" - taking pride in your work and providing an exceptional customer experience (00:02:43)

The importance of promoting your business in the local neighborhood when working on projects (00:04:23)

Using practical, useful promotional items that get placed in the kitchen or on the boss's desk (00:09:53)

Strategies for effective trade show marketing beyond just handing out pens and flyers (00:13:56)

Trends in promotional products, including incorporating more retail brands and electronics (00:18:06)

Tips for choosing the right promotional items that will provide lasting impressions (00:19:17)

Keywords:

promotional marketing strategies, construction marketing, brand visibility, construction industry, Dan Mcllroy, Ron Nussbaum, Construction Champions Podcast, digital marketing, social media marketing, SEO, brand growth