This week we're talking about UX Strategy, and UX Strategy Sprints. The term UX Strategy gets defined in different ways by experts across our discipline. I like to define UX Strategy at it’s simplest, highest level as identifying business objectives and user needs to create a vision that aligns those two things. And while that might sound simple, getting to that vision for a product or a service is anything but simple.
My guest today is Craig Nishizaki, Head of Business for UpTop, a User Experience Design and Development agency based in Seattle. Craig's perspective coming from the business side of UX can really help us understand how to sell and drive the creation of UX Strategies at organizations that might not be familiar with the true value of UX.
Connect with Craig
Craig Nishizaki is Head of Business for UpTop, a User Experience Design and Development agency based in Seattle.
Over the past 12 years Craig has worked on the business-side of UX: in business development, account direction, strategy, and leadership. In that time, Craig has honed his understanding of the value of UX and how to convey that value to business leaders, to help them create change, innovation, and impact for their organizations.
Seeing UX through the lens of a business leader, identifying how to reduce friction and create value are what Craig loves about what he does on a daily basis. "Gaining a solid understanding of the problems that a new solution, technology or approach can solve, effectively communicating that value proposition, and seeing our clients realize the positive results really stirs my cocoa!"
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