Levi Strauss's Growth Strategy

Levi Strauss is focused on long-term growth strategies, aiming to reach $10 billion in sales over time. Despite a recent narrowing of the revenue forecast, the company reported a 3% increase in adjusted revenue and a 5% increase in the Levi's brand. The direct-to-consumer model has shown significant strength, with e-commerce seeing nearly a 20% rise, particularly driven by women's fashion. The company believes that expanding its footprint in the women's segment, currently at a third of its business, presents a valuable opportunity for further growth.