Bloomberg Talks

Levi Strauss President & CEO Michelle Gass Talks Sales Outlook

Oct 3, 2024
Michelle Gass, President & CEO of Levi Strauss, dives into the company's sales outlook amid recent market declines. She discusses strategic options for the Dockers brand and how reallocating resources could boost Levi's and Beyond Yoga. Gass highlights Levi's positive sales momentum and innovative pricing strategies. The conversation also touches on the growth potential of Beyond Yoga post-acquisition and emphasizes the importance of cultural partnerships to enhance market presence.
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