Side Hustle School Ep. 2961 - Q&A: “What’s the best way to pre-sell a product I haven’t made yet?”
Feb 8, 2025
Can you sell something that doesn’t exist yet? Discover how to navigate pre-sales effectively and test market demand before launching your product. Learn the importance of transparency and building customer trust. Dive into strategies like offering incentives for early supporters and choosing the right platforms. Get tips on managing expectations and refund policies to minimize risks. It's all about turning ideas into reality while connecting with potential customers!
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Transcript
Episode notes
Set Realistic Goals
- Set a realistic minimum funding goal upfront to determine what success looks like.
- Exceeding the goal is great, but having a baseline ensures a clear target.
Refund Plan
- Have a plan for refunds if the pre-sales goal isn't met.
- Communicate honestly with customers and refund promptly to maintain trust.
Use Pre-Sale Platforms
- Use platforms like Kickstarter, Indiegogo, Gumroad, or Shopify that support pre-sales.
- Clearly state the expected delivery date on the chosen platform.