Tech Talks Scaling Europe’s Fastest Growing Travel Company Without Talking About Travel
Nov 24, 2025
Fabio Bin, Co-founder and CMO of WeRoad, discusses the unique approach that propelled his travel startup to $100M revenue by focusing on solving the modern loneliness epidemic among 20–40-year-olds. He explains how their travel coordinators foster connections, turning shared challenges into memorable bonding moments. Fabio also delves into the importance of bold branding over conventional marketing tactics, revealing that community-driven experiences are at the heart of WeRoad's growth strategy, all while highlighting his favorite adventure in Mongolia.
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Trips Solve A Loneliness Problem
- WeRoad began to solve founders' personal difficulty finding travel partners, not merely sell trips.
- The company's product-market fit emerged because trips fulfilled a deeper need for human connection.
Founder Celebrates With Friends Met On Trips
- Fabio invited people from varied bubbles and turned them into close friends after trips.
- He celebrated his 50th with many friends he first met on WeRoad tours.
Hire For Soft Skills, Train For Travel
- Recruit travel coordinators for social skills, not destination expertise.
- Test with role‑plays and a bootcamp to assess conflict resolution and group facilitation abilities.
