The Hustle Daily Show Barnes & Noble’s big unexpected comeback
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Jan 31, 2025 Barnes & Noble is making a surprising comeback, transforming into a community hub amidst digital challenges. The brand's resurgence is linked to strategic adaptations and customer engagement, reflecting a shift in consumer preferences. Meanwhile, Toyota continues to dominate the auto industry, overshadowing Tesla. Concerns over AI misinformation are rising, particularly regarding teenagers, and new IRS regulations are impacting side hustles. The evolution of niche social media platforms could reshape business interactions while offering enjoyable experiences.
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Barnes & Noble's Decline
- Barnes & Noble struggled pre-pandemic, with declining sales from $5.4B in 2012 to $3.48B in 2019.
- Elliott Management, a private equity firm, acquired the struggling bookseller in 2019.
Elliott Management's Turnaround Strategy
- Elliott Management diagnosed Barnes & Noble's issues as stemming from poor store experiences, not online competition.
- They renovated stores, localized inventory, and emphasized books over non-book items.
Community Focus
- Barnes & Noble staff now provide personalized book recommendations, creating a more homey atmosphere.
- BookTok and live-streamed store visits enhance the community aspect, driving the bookstore's resurgence.