Barnes & Noble is making a surprising comeback, transforming into a community hub amidst digital challenges. The brand's resurgence is linked to strategic adaptations and customer engagement, reflecting a shift in consumer preferences. Meanwhile, Toyota continues to dominate the auto industry, overshadowing Tesla. Concerns over AI misinformation are rising, particularly regarding teenagers, and new IRS regulations are impacting side hustles. The evolution of niche social media platforms could reshape business interactions while offering enjoyable experiences.
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Quick takeaways
Barnes & Noble's resurgence is attributed to strategic shifts and enhanced community engagement influenced by social media platforms like TikTok.
The evolving landscape of social commerce sees new platforms emerging, hinting at a growing interest in niche, community-driven shopping experiences.
Deep dives
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Barnes & Noble's Resurgence
Barnes & Noble has experienced a remarkable turnaround, revitalized by strategic changes and the influence of social media platforms like TikTok. Once struggling against online giants like Amazon, the bookstore chain adapted by focusing on creating a community-oriented shopping experience, enhancing store layouts, and emphasizing traditional book sales. The influence of BookTok and bookstore-inspired events has fostered a renewed interest in physical book shopping, contributing to their growth. This resurgence is marked by the opening of new stores and encouraging consumer support, transforming how people engage with the brand.
Trends in Social Media Commerce
Amid uncertainty surrounding TikTok, new social media shopping platforms such as Whatnot and ShopMy are emerging, capturing significant investment interest. These apps exemplify the shifting landscape of social commerce, positioning themselves as alternatives that allow users to shop in a community-influenced environment. As consumer preferences evolve, these platforms are expected to flourish, particularly if TikTok's influence wanes. This trend suggests a growing appetite for niche social media applications that combine fun and business, reminiscent of the live shopping experience popularized by traditional television shopping channels.
The biggest physical bookseller in the US, Barnes & Noble, had an uncertain future pre-pandemic. Sales were down, stores lost their luster and the brand made some weird business decisions. However, in 2025 they’re doing the best they have in a long while. Where did that change happen and why are they back on top? Plus: Sorry Tesla, Toyota is still on top of the auto world and the IRS is looking to tax your side hustle.
Join our hosts Jon Weigell and Mark Dent as they take you through our most interesting stories of the day.
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