GRIT: The Real Estate Growth Mindset Episode 146: When the Market Changed, So Did He: JD Reese’s Blueprint for Thriving Through Shifts
In this episode of GRIT: The Real Estate Growth Mindset, Brian Charlesworth sits down with JD Reese, founder of The Genuine Group, one of Southern Utah’s rising stars in real estate. JD shares his evolution from selling over 1,000 homes as a builder agent to creating and leading a team that’s now ranked in the top five in just three years. How did he do it? JD credits much of his success to the systems and processes he built from the ground up.
JD takes us back to when he worked long days as a builder agent at Salisbury Homes, where he learned the value of grit and consistency. After experiencing significant changes in the builder market, JD decided to start his own team. In his words, "I realized I could make ten times the amount of money by doing my own thing, and that was eye-opening."
The episode dives deep into how JD created a strong foundation for his team, starting with using tools like Sisu and Follow Up Boss to manage accountability and streamline operations. He shares how his focus on building a repeatable system allowed him to transition smoothly into team leadership. JD also touches on his recruitment strategy, which emphasizes hiring young, trainable agents who align with his team's culture of hard work and innovation.
What sets JD apart is his hands-on leadership style. He continues to prospect daily alongside his agents, which has helped his team maintain high performance even in challenging markets. "I still prospect an hour to an hour and a half every single day, including Saturdays," JD explains, showcasing his dedication to staying connected with his team and clients.
Top Takeaways:
(2:29) The secrets behind selling over 150 homes a year.
(7:34) Can you hit your income goals by prospecting every day?
(13:29) Why the right CRM is your new best friend in real estate.
(17:20) Is data the key to a team that never drops the ball?
(18:00) What’s the real edge of 24/7 reporting for agents?
(25:26) What’s the real cost of wearing too many hats in real estate?
(29:43) How did training turn market challenges into opportunities?
(31:31) AI, PPC, and Facebook—How to use all to win.
(34:28) How do open house registrations boost conversions?
(36:07) How do proper SOPs transform lead management?
(38:41) Why Every Real Estate Deal Needs a "Pizza Tracker" System.
Don't miss this insightful conversation as JD explains how to grow a team, foster a winning culture, and consistently push the needle forward. Tune in to learn more about JD's journey and what it takes to build a high-performing real estate business.
About JD Reese
JD Reese is the owner of The Genuine Group and a Utah native, born and raised in St. George. With a background in new construction and experience as a general contractor, JD aims to provide a genuine experience for clients, whether they are buying, selling, investing, or building homes. He founded The Genuine Group to share his knowledge from nine years in real estate and to build a tech-driven, supportive team environment. In his free time, JD enjoys skateboarding, golfing, playing video games, and spending quality time with his wife and their pets.
Connect with JD Reese Today!
JD Reese - Instagram
The Genuine Group - Instagram