Cloey Callahan is a Senior Reporter at Digiday Media's WorkLife, where she writes about evolving workplaces and workforces across different areas like technology, spaces, culture, DE&I, leadership, and talent. Before WorkLife, she was a General Assignment Reporter and Editor primarily covering local news across six counties in New York State's Hudson Valley region, where she was born and raised.

In this episode, Cloey and Host Lexie Smith discuss how to pitch WorkLife specifically, and how to source credible experts as a journalist. She also peels back the curtain on what she looks for when selecting sources for coverage, how she selects her coverage topics, and she shares her personal pitching preferences.

Here’s What You’ll Learn:

Tips on how to pitch WorkLife for press coverage
Cloey Callahan’s career journey
Her thoughts on the new era of Twitter or ‘X’
How she has seen success using Twitter / X
Tips on sourcing credible experts
Learn about Cloey’s podcast, The Return
How she sources guests for the podcast
Her process for storyboarding
Her personal pitching preferences
And more!

Listener Links:

LinkedIn: https://www.linkedin.com/in/cloey-callahan-0174b0153/
The Return Podcast: https://podcasts.apple.com/us/podcast/the-return/id1633534153
Twitter: https://twitter.com/CloeyCallahan
Website: https://www.worklife.news/author/cloeycallahan/

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Instagram: @theprbar_inc

Pitching WorkLife and Sourcing Experts with Senior Reporter Cloey Callahan