Second Life The Who What Wear Podcast: The 2025 Luxury Report: Preppy Fashion, a Return to Craftsmanship, and the Fine Jewelry Boom
Dec 17, 2025
Kristen Nichols, Associate Director of Special Projects at Who What Wear and Luxury Report author, dives into 2025's fashion trends. She explores the wave of new creative directors at major houses, spotlighting standout debuts from Celine and Chanel. Kristen emphasizes a return to craftsmanship and storytelling in luxury, driven by consumer intentionality. The rise of fine jewelry is highlighted, showcasing emerging designers like Jessica McCormack. She also shares insights on nostalgia, preppy fashion, and her predictions for the evolving luxury landscape.
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A Rare Industry Reset
- 2025 felt like a once-in-a-lifetime reset with over 20 new creative director debuts at major houses.
- These simultaneous leadership changes reshaped runway direction and long-term brand visions.
Preppy, Reimagined
- Michael Ryder's Celine debut revived preppy staples like printed silk scarves in a fresh way.
- That reinterpretation made classic pieces feel accessible and directional for many shoppers.
Chanel's Joyful Debut
- Mathieu Blasi's Chanel debut staged a dramatic evening show with a rainbow-skirt finale that felt optimistic.
- The finale moment, where Mathieu embraced the model, became a symbol of the brand's reset.