Round Table China The scoop on the ice-cream market
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Aug 16, 2025 The ice cream market is evolving as consumers prioritize quality and affordability. Trends show a rise in healthier options and innovative ingredients like probiotics, reflecting changing tastes. In China, there's a balance between luxury and budget-friendly choices, highlighting unique flavors and health-focused indulgence. Humorously, the show explores unique creations like breast milk ice cream while sharing personal stories from breathtaking landscapes in Tibet. Agricultural advancements in Xi Zhang are also discussed, emphasizing local fruit production and agritourism.
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Price-Quality Drives Market Shift
- Chinese consumers now prioritize ice cream that balances price and quality over novelty or luxury.
- This shift makes the mid-priced segment the industry's main battleground.
Health And Functionality Trends
- New ice cream trends include low-sugar, low-fat, functional ingredients, and plant-based bases capturing major share.
- These product innovations now represent a significant portion of market offerings and sales growth.
Seasonal Consumption Spikes
- Ice cream consumption surges seasonally with dramatic month-on-month increases for certain formats.
- The market grows even as long-term per-capita consumption declines in other countries.