Machine Learning Street Talk Google Launches AI Assistant Capable of Calling Any Store
Nov 15, 2025
Discover the latest innovation that transforms shopping by automating inquiry calls to local stores. There’s excitement around Google's Gemini and Shopping Graph, streamlining inventory updates for shoppers. Learn about AI-driven conversational search and product comparisons that enhance the shopping experience. The 'let Google call' feature shines as it efficiently gathers price details. However, merchants express concerns on call limits and opt-out options, sparking discussion on ad influence and involvement in the new shopping landscape.
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Perplexity Vs Amazon Friction
- Jaeden recounts Perplexity's conflict with Amazon over AI shopping agents and compares Google's dual strategy.
- He sees Google's Gemini plus Shopping Graph as a less vulnerable path than standalone shopping agents.
Google's Data Advantage For Shopping
- Google pairs Gemini chat with a massive Shopping Graph to gain a unique product advantage.
- That data depth makes Google well positioned to dominate AI-driven shopping experiences.
Use AI Mode For Rich Shopping Queries
- Use conversational queries in Gemini's AI mode to get tailored product suggestions with images and inventory details.
- Compare items side-by-side in chat to speed research and make buying decisions faster.