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In this episode, Jeremy Neisser discusses how to collect more email addresses from your website, emphasizing the importance of email marketing and its high ROI. He explores three different methods: pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification. Neisser provides examples and tips for each method, highlighting the potential to increase conversions and engage fans.

He also offers a demo of the email cookie verification software for interested listeners.
Here are the slides that I mentioned.

I share a few examples of pop-ups that work:

Splash pages:

Quizzes:

Buzzfeed

Cookie Verification
Head over to Sports Marketing Machine.com/Cookie to sign up for a demo on how you can collect more emails for about 15-cents per email from your website.

Episodes I mentioned:
41 - Dr. J.J. Peterson shares how you can invite fans into a story

Takeaways

Email marketing has a high ROI, with a 36 to 1 return on investment.
Collecting email addresses from your website is crucial for effective email marketing.
Three methods to collect email addresses are pop-ups, landing pages/splash pages/squeeze pages, and email cookie verification.
Pop-ups can be used to collect email addresses by offering a newsletter or exclusive insider club.
Landing pages/splash pages/squeeze pages can be used to promote specific events, contests, or discounts to collect email addresses.
Email cookie verification involves placing a pixel on your website to track visitors and collect verified email addresses.
Email cookie verification is recommended for websites with 30,000 or more visitors.
Collecting more email addresses can lead to increased ticket and merchandise sales.
Interested listeners can request a demo of the email cookie verification software.

Sound Bites

"Today, I'm going to show you and tell you how to collect more email addresses from your website."
"Email marketing has a 36 to 1 ROI, which means that for every $1 you spend on your email marketing software, you will make $36 in return."
"The first thing I'm going to talk about today is pop-ups."

Chapters

00:00 - Introduction: Importance of Collecting Email Addresses

05:53 - Chapter 2: Landing Pages, Splash Pages, and Squeeze Pages for Email Collection

10:33 - Chapter 3: Email Cookie Verification: Tracking and Collecting Verified Email Addresses

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John Andrew Entwistle - Founder & CEO of Wander