159 The Cluetrain Manifesto Conversation (feat. David Leary)

Episode 159

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FACULTY: David Leary

CLASS: #GuidePosts

TITLE: The Cluetrain Manifesto Accounting Podcast Conversation

In this podcast episode, at the CPA Engage Earmark Mobile recording Studio, Scott interviews David Leary of the Cloud Accounting Podcast and delves into the Clue Train Manifesto, the power of decentralized education and communication, and the desire for human connection over corporate entities.

• Exploring the Clue Train Manifesto and its significance in the digital landscape.

• Reflecting on the early days of the internet and the emergence of the manifesto.

• Recognizing the transformative power of the internet in facilitating decentralized education and communication.

• Discussing how online communities and platforms like YouTube have enabled individuals to bypass traditional corporate channels.

• Emphasizing the human connection aspect, where people prefer interacting with individuals rather than faceless companies.

• Highlighting the fear companies have in engaging with the market and the importance of building communities to address concerns.

• Learning from the failure of Southwest Airlines as an example of the consequences of not adapting to market demands.

• Stressing the need for accountants to engage in meaningful conversations with their clients.

• Acknowledging that without embracing change, others will seize the market opportunity.

• Encouraging individuals to wake up, take action, and not wait for opportunities to come their way.

Shout Outs:

George Constanza, Blake Oliver, Cluetrain Manifesto, Xero, Intuit, Lean Startup, AICPA Engage, Earmark, QuickFee