Dan Murray-Serter: How to build a personal brand whilst running a business (and why you should too)
Sep 5, 2023
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Dan Murray-Serter, Founder with 150k followers running three businesses, spills the secrets of building a personal brand. Topics include the benefits and unintended consequences of personal branding, social media engagement, different approaches to personal growth, outsourcing and investing, and the secret to building a personal brand through content distribution.
Building a personal brand requires focusing on both content creation and strategic distribution to reach the desired audience.
Defining your purpose and goals is crucial when building a personal brand, as it provides clarity and direction in crafting a compelling narrative.
While building a personal brand offers benefits such as increased credibility and new opportunities, it is important to be aware of the downsides and find a balance that aligns with your goals and values.
Deep dives
The Secret to Building a Personal Brand: Content and Distribution
Building a personal brand involves two key elements: content and distribution. While many gurus emphasize the importance of content, the secret is that distribution is equally vital. Content alone is just 50% of the job, while distribution makes up the other 50%. To effectively build a personal brand, individuals need to focus not only on creating quality content but also on strategically distributing it to reach their desired audience. This involves understanding the different platforms and leveraging tools and strategies for maximum reach and engagement.
Defining Your Personal Brand's Purpose and Goals
When building a personal brand, it is crucial to define your purpose and goals. Understanding why you want to build your brand and what you aim to achieve will provide clarity and direction. Your purpose may stem from your own lived experiences, interests, or areas of expertise. Having a clear vision of what you want to be known for and the audience you want to attract allows you to craft a consistent and compelling narrative that resonates with others.
The Benefits and Downsides of Personal Branding
Building a personal brand can have various benefits, including increased credibility, new connections and opportunities, and the ability to shape your reputation and showcase your expertise. Personal branding also enables self-discovery and personal growth, helping you develop a clearer sense of your values and beliefs. However, it's important to be aware of the downsides as well, such as dealing with trolls, protecting your online presence, and managing the pressure to constantly produce content. It's crucial to find a balance that aligns with your goals and values and to be prepared for the challenges that may arise.
Tactics for Finding Your Personal Brand Topic
When choosing a topic for your personal brand, it is essential to select something you are passionate about and curious to learn more about. Sharing your own lived experiences and areas of expertise can create valuable and engaging content. Additionally, staying informed about current trends and incorporating them into your content can help attract broader audiences. It's important to strike a balance between topics that interest you personally and those that have wider appeal or relevance within your industry or niche.
Juggling Personal Branding with Other Responsibilities
Managing personal branding alongside other responsibilities requires effective time management and outsourcing certain tasks. Collaborating with ghostwriters or content creators can help streamline the content creation process, ensuring consistent output and high-quality content. Investing in distribution strategies, such as paid retweets or LinkedIn comments, can also give a significant boost to reach and engagement. Ultimately, finding the right balance and prioritizing personal branding in line with your overall goals is key to successfully juggling multiple responsibilities.
If you're a Founder, or if you've just got big career ambitions, building your personal brand is becoming less and less optional.
It's what potential employees or investors or Co-Founders or employers look at when deciding whether work with you.
It's also one of the things that our usual host Dan is best at. He's just passed 150k followers whilst running three businesses so today he's spilling the secrets of how to do it. Yes, we really mean the secrets - the stuff people don't talk about but is key to success.
