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Secret Leaders with Dan Murray-Serter & Chris Donnelly
Dan Murray-Serter: How to build a personal brand whilst running a business (and why you should too)
Sep 5, 2023
Dan Murray-Serter, Founder with 150k followers running three businesses, spills the secrets of building a personal brand. Topics include the benefits and unintended consequences of personal branding, social media engagement, different approaches to personal growth, outsourcing and investing, and the secret to building a personal brand through content distribution.
51:46
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Quick takeaways
- Building a personal brand requires focusing on both content creation and strategic distribution to reach the desired audience.
- Defining your purpose and goals is crucial when building a personal brand, as it provides clarity and direction in crafting a compelling narrative.
Deep dives
The Secret to Building a Personal Brand: Content and Distribution
Building a personal brand involves two key elements: content and distribution. While many gurus emphasize the importance of content, the secret is that distribution is equally vital. Content alone is just 50% of the job, while distribution makes up the other 50%. To effectively build a personal brand, individuals need to focus not only on creating quality content but also on strategically distributing it to reach their desired audience. This involves understanding the different platforms and leveraging tools and strategies for maximum reach and engagement.
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