This week, my friend and coauthor of Read This Or Die, Jeff Goins, joins me on the show for an in-depth conversation about the book, the collaboration, and the writing process.

[00:00] Intro - A Face For Radio
[03:50] Getting familiar with your own book
[07:15] Where is your Vulnerability-Meter?
[10:59] Describe our working relationship?
[12:08] Am I your first?
[14:56] What do you want the reader to get from this book?
[15:43] Wakeup call from my wife...
[17:00] How real change happens
[19:34] The sales letter of the same name
[24:49] Did you trust the process?
[28:08] The 3 Rays
[31:43] Why the denial?
[37:40] Facing the hard truth
[39:18] The ideal outcome for the reader

Links

Click Here to order your copy of Read This Or Die: Persuading Yourself to a Better Life

Get The Transcript and Video

https://www.rayedwards.com/623

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