YouTube Star, Netflix Presenter, and Founder: One Creator’s Journey From Undocumented to Documenting
Sep 15, 2023
auto_awesome
Brazilian YouTube star and Netflix presenter, Jo Franco, shares her journey from undocumented immigrant to successful content creator. She discusses the importance of aligning personal values with professional pursuits, transitioning from hosting a Netflix show to creating a journaling membership program, and the significance of documenting personal stories for marginalized communities to inspire inclusivity and empowerment.
Jo Franco's life-threatening incident led to a major career pivot based on personal values.
Transition from YouTube creator to Netflix host sparked insights into content creation and industry differences.
Deep dives
Reevaluate and Pivot After Life-Altering Event
After surviving a life-threatening incident while filming in Brazil, Jo Franco realized that her current business wasn't aligned with her values. The shooting prompted her to reassess her priorities, leading to a significant shift in her career. This event served as a turning point where she decided to make changes to live a life more in line with what truly mattered to her.
Transition from YouTube to Hosting and Creating Content
Transitioning from a successful YouTube channel to hosting a travel show on Netflix was a considerable adjustment for Jo Franco. This shift highlighted the differences between traditional Hollywood and the creator world. Despite initial struggles with being a host instead of the creator, the experience provided valuable insights and a deeper understanding of content creation.
Embracing Change and Focusing on Personal Values
Jo Franco's journey reflects her evolution from valuing external success metrics like subscriber count and brand deals to prioritizing her personal values. By creating a journaling membership program (Jo Club) and focusing on impactful storytelling, she shifted her business approach. Implementing ConvertKit and email marketing allowed her to connect more meaningfully with her audience, emphasizing sustainable growth and engagement.
From Brazil to Los Angeles, Jo Franco’s career included scaling a YouTube channel to 1.2 million subscribers until one day changed everything and inspired a major life and business pivot. Visit https://kit.com/resources/creator-stories/jo-franco for show notes and more information.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode