If one person is asking then more than one person is asking. In this episode Jim and Tyson discuss how to get attention from the marketplace; how to differentiate yourself and let people know that you are not a typical lawyer.

Focus on the customer; what do they want? What does the client want from us? It’s not only just about pounding your chest and showing in your website all the awards and diplomas you have. Create content, answer questions. That will make people find you better on the web. Track how customers come in and improve it. The more competitive your legal area is, the more important it is to have a greater quantity and quality of content (It doesn’t cost anything!). A good way to create content is to write down the questions people make you and answer them to all the ones having that same question. You can do videos, podcasts, or even keep it simple and just do a blog. Just keep track of your topics and put a simple system in place. Hacking’s Hack: An amazing book: “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk, HarperBusiness; 1 edition (November 26, 2013). It goes through all the ways you can communicate in social media but most importantly it stands for the proposition that you have to give value and then ask for someone to hire you or buy you something. Tyson’s Tip: A book: “Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change“ by Jeremy Gutsche, Avery (September 1, 2009). It really simplifies how to exploit chaos in any environment, any economy.

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