We have not one but 4 CX professionals joining me today to "Explode CX Myths".  Joanna Carr, Jessica Noble, Gustavo Imhof and Gregorio Uglioni, my co-authors of the book Customer Experience 3 join me for a lively discussion that generated a lot of discussion among my guests and will surely do the same for our listeners.  A truly global perspective - UK, Norway and the US - helps shape our view of CX myths that may not always turn out to be as they appear.  My guests don't hesitate to challenge the status quo!