The Look & Sound of Leadership Personal Branding
Jul 9, 2014
Everyone has a personal brand that they shape daily, often without realizing it. The discussion highlights how dependable brands can limit visibility in the workplace. Personal stories reveal how self-labeling impacts perceptions. Practical exercises are offered to help listeners envision their ideal selves and choose powerful, positive descriptors. The use of intentional language in interactions is emphasized to align others' perceptions with desired branding. Plus, actionable steps for brand improvement are shared, along with recommended reading on self-promotion.
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Coaching Stories Show Brand Effects
- Tom Henschel recounts coaching Donna and discussing her direct report Jason's stalled promotion due to perception issues.
- He contrasts Jason's dependable brand with Siobhan's self-labeled weakness to show how self-talk shapes reputation.
Choose And Repeat Target Adjectives
- Imagine yourself at your best and pick adjectives you want people to use about you in that state.
- Repeat and use those words in meetings and messages until they become part of your perceived brand.
Your Words Become Perceptual Motifs
- Repeating a chosen 'stretch' word makes that quality appear over time through behavior and language.
- Your repeated responses become motifs that others hear and use to label you.