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Power User with Taylor Lorenz
Inside the strange world of corporate influencers
Oct 10, 2024
Taylor hosts Ross Pomerantz, known as 'Corporate Bro', a corporate influencer who humorously critiques office life. They discuss the rise of corporate influencers and how authenticity and parody drive engagement. Ross shares his transition from corporate worker to content creator, reflecting on workplace culture and personal branding. The duo examines the clash of vulnerability in leadership posts amid layoffs, and considers AI's impact on content quality. They explore LinkedIn's evolution and the changing dynamics of employee loyalty in today's digital world.
32:42
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Quick takeaways
- Corporate influencers, like Ross Pomerantz, utilize humor and satire to critique office culture while fostering relatability among their audience.
- The rise of AI in content creation presents challenges in maintaining authentic voices, as it overwhelms platforms with generic material lacking emotional depth.
Deep dives
The Rise of Corporate Influencers
Corporate influencers, a new class of content creators, have emerged to share insights into modern office life and the challenges within. Ross Pomerantz, known as 'Corporate Bro', began his journey in 2013 by using platforms like Vine to express his frustrations with corporate culture while working at Oracle. His content serves as a cathartic outlet, using humor to highlight absurdities in the corporate world. By parodying this genre, he provides both entertainment and relatable commentary on the reality of being a salesperson in a demanding work environment.
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