The Bookshop Podcast From Advertising to Italy: Pinch Me, by Barbara Boyle
In this episode, I chat with Barbara Boyle about her memoir, Pinch Me.
After decades crafting commercials and campaigns for global giants like Procter & Gamble and Johnson & Johnson, Barbara was drawn to a completely different path. Her story begins with a magical honeymoon visit to the Piedmont region of Italy, where, gazing over terracotta rooftops with morning coffee in hand, she felt an undeniable pull: "I need to live here." That feeling—equal parts recognition and revelation—set in motion a complete life transformation.
With warmth and candor, Barbara shares the unexpected parallels between her advertising background and memoir writing, where economy of language proved invaluable. She brings us along as she and her husband purchase and renovate their dream home, describing with reverence how the centuries-old stones seem to whisper stories of previous generations. "This house has an anima, a soul," their builder told them—a sentiment that perfectly captures the profound connection Barbara feels to her adopted homeland.
But this isn't simply a rose-colored relocation story. Just as Barbara was settling into her idyllic Italian life, a breast cancer diagnosis forced the couple to temporarily return to California for treatment. Her clear-eyed perspective on facing mortality while pursuing dreams adds remarkable depth to her narrative: "It is odd when all of your worst fears become real. It is not so bad." This resilience—facing challenges with grace while never losing sight of what matters—makes her story universally resonant.
Ready to be transported to the rolling hills of Piedmont? Listen now and discover how home isn't necessarily where we begin but where our soul recognizes itself—sometimes in the most unexpected places. If you enjoy Barbara's story, please share it with others who might be dreaming of their own bold life changes.
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