After five years of coaching, Coach Krysta sees a clear pattern: the women celebrating their biggest wins aren't talking about the scale anymore. One just got her research published. Another shaved 12 minutes off her HYROX time. My favorite? The client who went to a barbecue, tried the brownies, and genuinely wanted to go home for her usual yogurt bowl instead. Not out of guilt or restriction—she just preferred it.

That's what happens when you stop chasing weight loss and start building a life that actually works. In this episode we dive into:

• Why The Fitness FYX is really a self-leadership program wearing nutrition coaching clothes

• The type of woman we work with best (spoiler: she thinks she wants weight loss)

• How 60% of our clients stick around 15+ months because the real work goes deeper

• Why having information isn't your problem—and what actually creates change

The Pattern You Know Too Well

• You're killing it everywhere except when it comes to taking care of yourself

• The truth: you already know consistency works, but something keeps derailing you

• Why every "one simple trick" post makes you feel more frustrated, not inspired

• The exhausting cycle of knowing what to do but not actually doing it consistently

Where the Real Work Happens

• How macro tracking becomes a gateway to understanding your entire system

• The shift: learning to adapt your approach when life happens instead of starting over

• Why we check in every other week now (busy women need forced pauses to create breakthroughs)

• Moving from "I need better information" to "I need to understand myself better"

What Actually Changes Everything

• Operating at full capacity while feeling good in your body—not choosing one or the other

• The ripple effect when you treat yourself with the same standards you apply everywhere else

• How our programs meet you where you are, whether you're new to macros or a seasoned tracker

• Why asking for help is the most self-aware thing you can do

This conversation cuts through the noise: lasting change isn't about finding the right plan—it's about becoming someone who can stick with what works. Whether you're tired of the constant restart cycle or ready to stop convincing yourself you just need one more piece of information, this episode gives you a different framework for thinking about your relationship with food and your body.

Looking for more? Check out our AI coaching tool that responds exactly like we do: THE FYX KITCHEN COACH, or send us a message to see if The Fitness FYX makes sense for where you are right now.

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