SPI 724: The Bigger You Get... The Harder You Question
Oct 13, 2023
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The podcast explores the challenges of success as a creator and the pitfalls that come with popularity. It discusses growing a YouTube channel, finding joy in your business, and the importance of adaptation. It also teases upcoming interviews and an episode on scaling businesses.
11:38
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Quick takeaways
Success can cause overthinking and fear, inhibiting creative exploration and growth.
Finding the balance between meeting audience demand and enjoying the creative process is crucial for content creators.
Deep dives
The Myth of Entrepreneurship: Success Can Be Challenging
Many people believe entrepreneurship gets easier as you go along, but this is a myth. In fact, when you start experiencing success, it can be one of the hardest moments in your journey. This is especially true if you don't have the right processes and systems in place. Feeling frazzled and overwhelmed is common at this stage.
Growing Pains of a YouTube Channel
Having a popular YouTube channel can be a head trip for content creators. As your subscriber count grows, the pressure to produce high-quality content increases. The fear of negative comments and the need to maintain standards can stifle creativity and spontaneity. Finding the balance between satisfying your audience and enjoying the creative process is crucial.
Rediscovering the Fun and Adapting
To avoid burnout and maintain momentum, it's important to find the fun in your business. As your audience grows, it's normal to feel more pressure and face louder criticism. However, remember that there will also be a larger number of supporters who enjoy your work. Adaptation is necessary for long-term success, and embracing change while staying true to yourself is key.
#724 Finding success as a creator isn't all great. In fact, popularity can actually move you away from the special sauce that made your content stand out in the first place. You see, the moment you have something to lose, you begin to overthink every decision. Fear then starts to short-circuit the creative exploration that is part of the fun of building an online brand! My friend Matt Wolfe is dealing with this right now. He's doing fantastic work on YouTube, where his AI news channel pulls massive numbers. In this episode, I share the advice I gave him to help him stay motivated and keep the creative spark alive. So, listen in on today's session to learn how to find the fun in your work and avoid one of the major pitfalls of success! Show notes and more at SmartPassiveIncome.com/session724.