In this episode of the Building Better Developers podcast’s “Building Better Businesses” season, hosts Rob Broadhead and Michael Meloche explore business networking strategies that go far beyond the typical card-swapping routine. If you’re tired of awkward mixers and forced conversations, this episode offers a refreshing take on how to grow your business by forming authentic, lasting connections.

Rethinking Business Networking Strategies: Ditch the Script

Rob opens the discussion by challenging conventional approaches to networking. Rather than focusing on formal events and elevator pitches, he suggests looking for genuine ways to connect with people—especially through community involvement. Whether it’s volunteering at a local shelter or participating in a neighborhood cleanup, these are powerful, low-pressure opportunities to meet people and naturally talk about what you do.

The idea is simple: show up, be yourself, and let the conversation evolve. People are more likely to support or refer someone they know personally—and trust.

Subtle Business Networking Strategies That Feel Authentic

One of Rob’s favorite business networking strategies is what he calls the “subtle approach.” Wear your company’s branded gear, drop your business into conversation naturally, and be curious about others. When you’re helpful and relatable, people will often ask about your work without any need for a hard pitch.

Michael backs this up with his own story of relocating to a smaller town during the pandemic. By simply exploring local shops, reading community magazines, and attending charity galas, he found himself embedded in a new business community. He highlights events hosted by local chambers of commerce and business groups as hidden gems for making meaningful connections—often with free food and drinks included.

Business Networking Strategies for Small Towns and Tight-Knit Communities

Michael emphasizes that effective business networking strategies work just as well in small towns as they do in big cities. In fact, they may work even better. Smaller communities often have tight-knit groups and frequent events where your presence won’t go unnoticed.

Whether it’s a happy hour near a courthouse, a local fundraiser, or a meetup at a co-working space, the key is consistency and curiosity.

Rob adds that personal hobbies can double as powerful networking tools. Attending concerts, joining book clubs, or playing weekend sports all provide opportunities to connect with people who share your interests—and may also need your services, or know someone who does.

Relationship-Based Networking Beats Traditional Tactics

Both hosts stress that business networking strategies should prioritize building relationships over making quick sales. Forget the speed-dating vibe of traditional events. The most valuable connections come from repeated interactions, trust, and shared experiences.

Rob points out that seeing the same faces at recurring events—whether it’s a community group or a niche meetup—creates space for conversations to deepen over time. You’re not just a face with a business card. You become someone they know, like, and trust—which is the real foundation for long-term business success.

Weekly Challenge: Put Your Business Networking Strategy into Practice

To wrap up the episode, Rob issues a challenge:

Think about your favorite activity outside of work. This week, find just one opportunity to casually mention your business during that activity. Whether it’s in the form of a funny story, a branded shirt, or a natural mention in conversation—test the waters.

If you already do this, challenge yourself to find a new activity or social space to expand your reach. Authentic visibility is key.

Want more ideas like this? Visit Develpreneur.com, subscribe to the Building Better Developers podcast, or find them on YouTube and social media.

Whether you’re in a major metro or a small town, these business networking strategies are your secret weapon for building real connections—and a better business.

Additional Resources

Business Networking For Introverts

Passive Networking and Building Trust

Events, Parties and Networking for Passive Income

Building Better Businesses – With Bonus Content

Turn Toward Each Other: Dr. Jessica Higgins