469. What We Can Learn From Coach Franklin's 4 Core Values

Brian Gubernick shares valuable leadership insights from his time spent with the Penn State football team during their visit to Phoenix for the 2024 Fiesta Bowl. He reflects on how Coach James Franklin instills Penn State’s core values — positive attitude, work ethic, competition, and sacrifice — into every aspect of the team’s culture.

 

But it’s more than just words on a wall. Brian highlights how Coach Franklin reinforces these values through meaningful interactions with his players, making them part of their DNA.

 

Brian challenges you to reflect on your own organizations: Are your core values clear? Does your team know them by heart? Most importantly, are you living and breathing them in your daily actions?

 

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 

 

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

 

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