2023 had a lot of ups and downs, from the explosion of AI to the endless layoffs. This week, Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove say goodbye to 2023 and remember a few of their favorite memories. 

Craig is joined by special guest Anna Baird, Operating Partner at Madrona and Board Member of companies such as SeatGeek and Semrush. Within Anna’s incredible career so far, she has been a CFO, CRO, and COO. She was also a Partner at KPMG and helped take Google public. Anna and Craig dive into the three things you need to focus on as a go-to-market leader: 1. What pain do you solve for your customers? 2. Why does your company exist? 3. What does the market want? Anna shares her take on the current state of the SalesTech market and the impact of AI in 2023.

Also, Craig shares tactical tips for winning a “Nog-off”, Judd asks for recipe suggestions, and Matt explains the nuances of ordering a group flamingo drink.

Chapters:

• 00:00 - A Holly Jolly Judd Says Hello
• 00:53 - Favorite Holiday Drinks
• 08:38 - Takeaways from 2023
• 23:45 - Introducing Special Guest Anna Baird
• 27:53 - Get Maniacally Focused on the Pain You Solve for Customers
• 34:09 - What to do When the Market Changes What it Wants
• 37:51 - Taking a Business-wide Approach to Customer Feedback
• 40:49 - Simplifying Goals and How to Report on Them
• 44:54 - What is Happening in the SalesTech Market Right Now?
• 52:24 - The ‘Sonic Boom’ of AI Has REALLY Disrupted the Software Market
• 1:01:01 - What’s The Food You Could Eat Forever? 

Quote of the Show:

• “When the market is hard, you need to have a maniacal focus on the pain you solve for your customers” - Anna Baird

Sponsor:

• Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/

Connect with Anna:

• LinkedIn: https://www.linkedin.com/in/anna-baird-38966513/ 
• Madrona Website: https://www.madrona.com/ 

Shoutouts:

• Robert Koehler: https://www.linkedin.com/in/rkoehler/ 

Follow the Show:

• Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ 
• Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ 
• Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ 
• GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/
• GTM Unfiltered Website: https://www.gtmunfiltered.com/

Ways to tune in:

• Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn
• Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602
• Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709
• YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg
• Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered
• Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered

GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/