Why Great Leaders Don’t Chase 100% Approval

In this episode of The Daily Coach newsletter in audio form, we revisit the 90–10 Rule — why great leaders don’t need universal approval.

Drawing from the insights of Stanford professor Bob Sutton, we break down why it’s natural, and even healthy, for about 10% of people in any organization to be dissatisfied. That dissatisfaction, when channeled well, can spark innovation, challenge the status quo, and prevent complacency.

These aren’t just organizational lessons — they’re universal leadership truths: striving for 100% approval can stifle growth, while learning to embrace a healthy level of discontent builds stronger, more adaptive teams. 

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